MONOPOLY GO!, the smash-hit mobile game by Scopely, has been announced as the first-ever Official Mobile Gaming Partner of Six Nations Rugby.
The partnership, which spans both the Men’s and Women’s Six Nations tournaments, marks the fusion of rugby’s rich heritage with the dynamic mobile gaming world, promising fans new and engaging ways to enjoy their favourite sport.
A historic partnership
MONOPOLY GO! burst onto the gaming scene in 2023 and quickly became the most successful mobile game launch in history, with players passing "GO" over 150 billion times to date. Now, as an official partner of Six Nations Rugby, the game will bring its competitive and social spirit to one of the world’s most beloved rugby competitions.
PLAY THE GAME HERE!
To celebrate the collaboration, MONOPOLY GO! is offering fans the chance to win the ultimate ‘Tycoon’ experience, including tickets to one of the thrilling ‘Super Saturday’ fixtures. The competition will take place via social media, giving fans across the globe an opportunity to connect with rugby in a brand-new way.
“This partnership with MONOPOLY GO! is hugely exciting,” said Navin Singh, Chief Commercial and Growth Officer at Six Nations Rugby. “The experience of the Six Nations is unlike anything else in sport, and we are always exploring ways to enhance this experience for fans. Together, we are looking forward to offering a global community of rugby fans and players of the mobile game a unique and interactive way to engage with the Six Nations beyond the action on the pitch.”
Bringing fans together
The partnership aims to create unique activations throughout the Guinness Six Nations Championships. Fans can look forward to engaging digital campaigns and eye-catching in-stadia activations that merge the worlds of rugby and mobile gaming.
Sophie Young, VP of Regional Marketing at Scopely, expressed her enthusiasm about the collaboration: “Rugby’s rich heritage of sportsmanship, resilience, and competition mirrors the exhilarating and social experience of MONOPOLY GO! - a game where friends become rivals, landmarks are toppled, and daring bank heists unfold, fuelling the excitement and drive to win. This partnership is a celebration of community, friendly competition and the thrill of the game, on and off the pitch."
What makes MONOPOLY GO! special?
Launched in April 2023, MONOPOLY GO! reimagines the classic MONOPOLY experience, offering fast-paced, socially-driven gameplay that has captivated millions worldwide. The game combines the iconic board game’s nostalgia with new challenges and dynamic interactions, such as landmark battles and daring bank heists, making it a hit among both casual and competitive gamers.
The game’s appeal transcends generations and geographies, with over 150 million downloads and accolades such as Google Play’s “User’s Choice” award in 2023 and Pocket Gamer’s “Game of the Year” in 2024. With its vibrant gameplay and community-driven features, MONOPOLY GO! has cultivated a massive global following known as “Tycoons.”
A thrilling 2025 Championship ahead
The 2025 Guinness Men’s Six Nations kicks off on 31st January, with the Guinness Women’s Six Nations following on 22nd March. Fans can look forward to a spectacular season of rugby, enhanced by the interactive and competitive flair of MONOPOLY GO!
Stay tuned for updates on the MONOPOLY GO! partnership and exclusive chances to win through social media campaigns. To find out more about the 2025 Six Nations and how to watch the action, visit Six Nations Rugby.
Get ready to roll—with MONOPOLY GO! and Six Nations Rugby!
